Thriving Launch

Your about page is one of the most read pages on your entire website. In this episode, we interview About Page Expert Hannah Mang. By the time you're done with this episode, you'll know exactly how to write an About Page that is engaging and that converts. Listen, Subscribe & Review in iTunes 6 Things That Your About Page Should Do For You: Convert Keep People On Your Side Make People Like You Having People Understand What You Offer Be Memorable Establish A Sense Of Trust 4 Steps For A Powerful About Page: Talk about them Address their pain points Show that you understand what they’re struggling with Talk about yourself Only if you have a great story to share Explain that you’ve been in their position before Talk about your mission What is your vision? How does it relate to your audience? How you can benefit them Talk about how you do what you do Give them an insight into your process and workflow Bonus: Call to action - Opt-in or offer a free consult Resource Links: About