Influence Pros

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why laying the groundwork for your own influence first is key How to recognize who is the right influencer for your brand Why it's important to have a problem solving attitude How to build mutually beneficial relationships Why marketing tactics are converging making more departments work together   Resources In the News: New Insights On Influencers and Brands John Hall twitter: @johnhall Influence & Co. "Human to Human" by Bryan Kramer HubSpot Hawke Media Dustin McKissen Paul Spiegelman Visit InfluenceProsPodcast.com for more insights from your favor