Bolder Business Podcast

People trust and support people who appear in the media or are published. Entrepreneurs have recognised this for a long time and they’ve used books to build their business, increase their reach and open doors to opportunity. Today it’s a lot easier to publish in this brave new world of the internet and self-publishing. Here are 3 things you should know: 1. You’ll probably be footing the bill unless you’re a highly recognized expert allow for this in your planning and budget. 2. Be prepare to promote your book.  Start as soon as you create your first outline.   3. Think beyond the book because it’s not the book that will make you rich. What can you parlay your book into?