Rock The Podcast

This episode is all about understanding your podcast download stats. Jessica and Margy tell you how to analyze your stats, figure out what is normal and get more downloads.   Podcast Download Stats Many podcasters don’t know which stats are relevant. This breakdown will help you better understand the data.   How to Analyze Download Stats: 1. The number of downloads you have does not equal the number of listeners you have. 2. Your monthly download number doesn’t paint a good picture of how popular your most recent episodes are. a. The best way to analyze your stats to know how your podcast is doing right now is to look at how many downloads a single episode has after 30 days. So, What’s Normal? 1. Podcasters don’t share their downloads, therefore no baseline can be created. 2. Listen to the official Libsyn podcast, The Feed for median stats. 3. Listen to Episode 8 of this podcast for the percentage of your subscribers who are actually listening to your podcast. 4. Have realistic expectations about how many pe