Nik And Ant - Ptma Podcast

Key topics & takeawaysFront-end offer pricing: Price by touch-points (hands-off vs semi-personalised vs personalised) and anchor near your core offer to reduce conversion friction.Cost control near VAT threshold: Audit fixed vs non-fixed costs; weigh each item’s ROI and time saved. Decide whether to absorb, pass on, or phase VAT via planned price lifts.Measuring social media: Prioritise conversations and intent signals (DMs, replies, saves, shares, profile taps) over vanity likes. Enjoyment matters for consistency.Lead magnet success: Two lenses—(1) metrics versus target (downloads, list growth, conversions) and (2) did it energise you? Usually it’s the positioning and volume of promo, not the asset, that needs work.What to make next: Don’t reinvent; productise what you already coach. Turn your last 5–7 client fixes into a checklist, 5-min video, or mini accountability plan.Posting twice a week: Favour reels for reach and connection; use Stories for context and personality. Add clear CTAs to longer-form v