New Business Strategies

The Price of Business | On July 1, 2013, Jeff VanDeVelde, Senior Vice President, Client Experience and Loyalty, SunTrust Banks, Inc. was interviewed. Christine Crandell interviewed Jeff on how SunTrust used retooling its customer experience strategy from the ground up as a way to drive more revenue and build loyalty in an era of deep distrust of banks. Jeff shares how they went about understanding customer expectations and the role their CEO and employees had in sustaining this new way of doing business. Please share with us your comments, feedback and guests you would like to hear us interview!