Gear:30
Blizzard-Tecnica: 10 Years of Designing Women-Specific Skis & Boots
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:51:49
- Mais informações
Informações:
Sinopse
Do “women-specific” skis need to exist? What about ski boots? In our conversation today, Leslie Baker-Brown shares her thoughts after leading Blizzard-Tecnica’s Women2Women program for the past 10 years.Few people have been as deeply involved with women’s ski gear — and the community of women in skiing — as Leslie. Today, she discusses what the landscape looked like 10 years ago; the details of how and why the Women2Women program designs truly women-specific products; the cases where a unisex approach makes more sense; why it’s so hard to find a 130-flex boot if you have small feet; how the industry has changed for the better; and more.RELATED LINKS:BLISTER+ Get Yourself CoveredWomen2Women Home PageBlizzard Black Pearl 88 Special EditionCHECK OUT OUR YOUTUBE CHANNELSBlister Studios (our new channel)Blister Review (our original channel)TOPICS & TIMES:BLISTER+ Members (1:36)Leslie’s History w/ Blizzard-Tecnica (3:15)Formation of Women2Women Initiative (4:41)Marketing to Women in the Early Years (8:45)Curren