Write Life Podcast With Kim Klassen

In this episode, I'm sharing a idea/concept that’s exploding my brain – the difference between building an audience of buyers versus admirers. I'm sharing my personal revelations about Instagram, and why having a large following of admirers might not be serving your business goals.What You'll LearnMy lightbulb moment about the difference between admirers and buyers.Why having tons of followers who admire your work doesn't always translate to sales.How to shift your content strategy to attract people who actually need your solutions.Why it's okay if your engagement drops when you start showing up differently.My personal experience with Instagram vs. TikTok and YouTube moving forward.The importance of leading with your offer instead of just building an audience.Notable QuotesHaving people admire your work feels amazing – it can be addictive! But admiration alone doesn't build a business."Resources MentionedinBusiness 90-day group program (Starting February 4, 2025)Includes: Monthly Zoom calls. Co-working sessio