Rabbit, Rabbit

Some brands don’t have a marketing problem. They have a clarity problem. In this episode, Kristine breaks down why even the smartest founders and teams end up with fuzzy, forgettable messaging and how to fix it fast. From the “Buffet Positioning Trap” to “Therapy-Speak Messaging” to the ego leaks that kill connection, you’ll learn how to build a message that actually lands. This isn’t about wordsmithing. It’s about leadership. Because your messaging is a mirror: if it’s confusing, your audience isn’t the only one who’s unclear—you are. Expect hard truths, real examples (Amazon, Glossier, Nike, WeWork), and simple fixes that bring your brand back into focus. In this episode: The #1 reason your message isn’t landing and what to do instead Why therapy-speak kills conversions (and how to rewrite it) The subtle ego traps founders fall into when trying to sound “different” How to lead your brand with conviction, not confusion