No Vacancy With Glenn Haussman

983: When Music Leads, Hospitality Follows — Inside UMusic Hotels with Oscar Serrano

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What if your hotel stay felt like a backstage pass? In this episode of #NoVacancyNews, Glenn Haussman and Anthony Melchiorri talk with Oscar Serrano of UMusic Hotels about how Universal Music Group is transforming hospitality into a full-blown entertainment ecosystem. From a 1945 theater at the heart of their Madrid flagship to genre-personalized guest experiences, this isn’t your typical luxury hotel. They explore how music drives design, revenue, and community — and why the room is just one part of the journey.