Senior Housing Forum

AI feels like a boogeyman to many operators and marketers — but it doesn’t have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job. We break down actionable, senior-living-ready tactics: The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity. From “How-To” to “How-I”: why personal stories and lived results outperform generic tips (and stick with prospects months later). Consistency that fits real life: why ~3 posts/week can work—and how comments & DMs multiply reach. Hooks & visuals that stop the scroll: bold first lines, clear benefits, and distinctive covers/graphics. Reddit & “parasite SEO”: show up where Gen Z/Millennial adult-children are already asking for advice—and influence what AI answers