Adexchanger
Why Media Quality Should Be The Center Of Attention
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:47:49
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Sinopse
Online advertising’s privacy problem isn’t just about bad actors – it’s about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.