Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

When you meet Nancy Johnston, you can immediately sense the combination of depth and purpose behind everything she touches. She’s the founder and CEO of Truuce, a company built around reimagining human connection, well-being, and design in the modern world. Her leadership bridges the emotional and the practical — weaving care, creativity, and clarity into every solution she creates.  In this episode of Paper Napkin Wisdom, Nancy shares a simple but transformative philosophy written on her napkin:  “Solve a real problem. Make it beautiful. Care like hell.”  It’s a mantra that feels like the soul of great leadership — and as our conversation unfolded, it became clear that each line represents a pillar for building something that truly matters.  Solve a Real Problem  Nancy begins with a truth that too many entrepreneurs overlook: success starts with serving, not selling. “If you’re not solving something real,” she says, “you’re just creating noise.”  Her journey with Truuce began by observing what people tru