Unleash Possible: A Podcast For B2b Sales And Marketing Leaders

It is easy to see the benefits of Account Based Marketing once it is up and running, but starting from scratch is a difficult task. Brian Kardon, the CMO at Fuze, has seen his team improve their win and increase their average deal size by 40% through utilizing ABM, but these successes did not happen overnight. In this episode of Unleash Possible, Brian explains getting sales & marketing on the same page, how his team narrowed down their list of target accounts, and the overall strategic importance of Account Based Marketing.