Monday Morning Radio

Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers. Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments — also known as A/B testing.  By testing version ‘A’ of a webpage against version ‘B,’ Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers. Surefoot’s signature methodology is what it calls the “Revenue Friction Roadmap,” a structured way to uncover what potential customers are thinking but not saying out loud. While most optimization experts aim for a 20–25% bump, Brian’s clients often see nearly double that impact: a 40–44% increase in sales from existing site visitors. Even minor tweaks, Brian explained — backed by hard data — can delive