Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030 Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce’s New Heights podcast will now stream on Amazon Prime. Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link). Winners and Losers: Winner: Kit launches location-based creators. Loser: Unilever gives up on Ben & Jerry’s after its co-founder claims the company silenced activism. Rants and Raves: Joe rants about job hugging. Robert rants about AI workslop. And don’t miss our special #500 episode next week. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Poi