Spa Marketing Made Easy Podcast

Peel season is upon us - who’s ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a “Shed the Dead” mini peel party -  without the stress or event hangover. Learn the difference between a scaled-down mini event and an open house; why this format rewards you and the client on the same day; how to price, market, sell packages, and follow up like a pro; and how one spa generated nearly $50K in a single day. What you’ll learn during this episode: The unique role of mini events, and why they outperform open-house-style formats Your step-by-step event framework—offer, ticket, delivery, packages, follow-up The sweet spot: 10–16 participants, 30-minute services, “blueprint” workflow Winning marketing plans—strategic outreach, gain/logic/fear messaging, carousel content Client follow-up strategies and how to upsell, cross-sell, and down-sell with care Real revenue formulas that show how one event can make $6K–$50K+ in one day Kee