Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with entrepreneur and engineer Rami Alhamad, co-founder and CEO of Alma, an AI-powered nutrition companion. From his early days building PUSH, the pioneering strength-tracking wearable later acquired by WHOOP, to his mission with Alma, Rami shares insights on persistence, startup timing, decision-making, and the future of fitness technology. Key topics covered include: How persistence and decision-making frameworks shaped Rami’s entrepreneurial journey. The origins of PUSH and its role in strength-tracking innovation. Why timing is everything in startups. Rami’s decision to sell PUSH to WHOOP and lessons learned. The pivot from hardware to AI-powered nutrition with Alma. Why ChatGPT is Alma’s real competitor. Challenges in nutrition tracking and how AI is solving them. Insights into branding, Nike, and the importance of offlin