Copywriters Podcast

Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the rest of the book, Chapters 7 through 13. And that makes today Part 2. Here’s what you need to know: The Art of War was written by Sun Tzu (SOOON-tzeh) about 2500 years ago, as a treatise on military strategy. The Art of War reaches far beyond military warfare, however. Business overachievers like Elon Musk and Mark Benioff, founder of salesforce, are among many who have praised this book. That’s because the principles in this book are universal and very powerful in any situation where you’re in a struggle–and getting people to buy from the written word certainly counts as a struggle. Today you'll see exactly how Sun Tzu's principles, when applied to copy, can help you sharpen your copy, position your offers better, and persuade prospects more naturally. I’ve gotta tell you, I was surprised when I was preparing