Italian Wine Podcast

Welcome to Episode 2461 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews the American wine industry market research guru John Gillespie to discuss the latest Wine Opinions research on 21–39 year-old consumers of alcoholic beverages, shedding light on trends, challenges, and opportunities for the wine sector. Key Takeaways: The main barriers preventing younger consumers from choosing wine. Strategies for wineries to better connect with younger audiences. Turning market research insights into practical, actionable steps for growth. More about the guest:  John Gillespie is the U.S. wine industry's most prominent market research authority. His career of nearly 50 years includes a more than twenty-year tenure as the President of Wine Market Council. He founded Wine Opinions in 2005 to provide the U.S. wine industry with consumer and trade insights vital to the growth and development of wine segments and brands. Prominent clients of Wine Opinions include numerous Italian wine