The Empire Podcast - Buying And Selling Websites | Investing In Online Assets And Businesses

For years, many agency owners mistakenly believed that marketing agencies couldn’t be sold. But that myth is fading fast, and buyers are hungrier than ever to acquire agencies. In this episode, Greg Elfrink explains why he thinks we’re in the golden age of marketing agencies. He dives into why buyers are actively hunting agencies to grow their portfolios, highlighting everything from recurring revenue models to the skyrocketing importance of digital marketing across industries. Of course, no conversation about agencies in 2025 is complete without discussing AI. Greg addresses the big question: Will AI kill agencies, or will it become a tool that accelerates their growth? He also shares why agencies may be entering a profit renaissance, with more opportunities than ever to scale and succeed.But it’s not all smooth sailing. Greg also breaks down the three main reasons why agencies struggle to sell and what founders can do to fix them. If you’ve ever wondered whether your agency has real exit potential, or if yo