Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more → From Tackles to Talk Shows: The NFL’s Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more → Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more → Marketing Winners of the Week: Taylor Swift (once again setting the standard for creator-driven marketing) MSNBC’s bold rebrand Billy Joel (yes, he’s still moving the needle) Rants & Raves: A surprising return to print media: w