Copywriters Podcast

Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re unpacking Sun Tzu’s The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff. While it was originally written as a guide to military conquest, The Art of War has long been praised for its universal principles of strategy and persuasion. The battlefield may have been different, but the parallels to winning in business—and especially in copywriting—are undeniable. In this episode, we’ll show you how to translate Sun Tzu’s wisdom into practical tactics for the written word. You’ll discover how ancient principles of planning, positioning, and persuasion can sharpen your copy, strengthen your offers, and give you the edge in today’s competitive marketplace. What’s surprising is how naturally these lessons map to the challenges copywriters face