Copywriters Podcast

It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting. But he’s come up with a fascinating specialty that’s worth paying attention to, and that’s Local Celebrity Advertising. See, we all know what so-called “omnipresence” is online. That’s when your prospects see you everywhere, and so they become familiar with you, in the same way they become familiar with a celebrity. John was working as a construction project manager in 2016 when his boss asked him to start selling projects, too. It was a logical transition to starting his own copywriting business a couple years later. He ran the gamut of direct response copywriting. Niches like health, wealth, relationships. Fairly familiar stuff. But last year he found something he really liked–promoting US home service businesses become really well known in their physical, local communities with a method he calls Local Celebrity Advertising. He’s joining us today to tell us all about it. Here’