Smarketing Talk

What makes a landscape company truly valuable—and why do so many owners get it wrong? In this episode of the Landscape Leadership Podcast, CEO Chad Diller sits down with Jeff Harkness, founder of 3PG Advisors, to break down the five key drivers of enterprise value in the lawn and landscape industry. Jeff has facilitated over $1 billion in M&A deals and works closely with top-performing green industry businesses to help them scale smarter and increase their market value. Whether you're planning to sell your business or simply want to build something more scalable, profitable, and self-sustaining, this episode is packed with practical insights. Chad and Jeff cover: The biggest misconceptions about revenue, value, and growth Why clean financials and strong leadership teams matter more than ever How recurring revenue and operational systems impact your company’s worth The surprising role marketing plays in valuation and deal negotiations Why companies without a strategic plan struggle to attract ser