My Business On Purpose

Curious about how a cold plunge business got its start in a garage? In this episode of The Dickie & Donnie Show, we talk with Jesse Hodge, founder of Mod Tub, about his journey from corporate life to building a successful direct-to-consumer brand. Jesse shares how he transitioned from flipping used hot tubs to creating a cold plunge product that’s now making waves across the country. We discuss what it takes to launch a product, how to get real customer feedback, and the importance of keeping things simple and sustainable in business. Whether you’re an entrepreneur, a business owner, or someone exploring new ideas, you’ll gain valuable insight into what it means to grow a business with purpose and clarity. Tune in to hear practical lessons, honest reflections, and what’s next for Modtub. Watch now and get inspired by a story grounded in creativity, consistency, and thoughtful risk-taking. Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate