Spa Marketing Made Easy Podcast

Ads are always changing—but your budgeting system shouldn’t. In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages: Maintenance: Hold steady & replace lost clients Growth: Scale month-over-month Hyper Growth: Seize big promotional moments like Black Friday Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketing dollars aren’t a guess, but a powerful investment.   What you’ll learn during this episode: How to identify your current stage: maintenance, growth, or hyper growth What % of revenue to invest in marketing during each phase Why budgeting by stage protects your profits and alerts you if you're under-investing How to split your marketing dollars between ads and “analog” tactics (50/50) Why tracking lead source quality is critical: SEO vs ads vs ref