Shelf Impactors Branding And Packaging Design

#S2E04 Shelf Impactors™ Fintech with Mark Grey and Lisa Hastings In the 4th episode of this season Lisa and I pick up on another subject area becoming a real game changer within brand marketing arena - the mind bending world of Fintech (Financial Technology) and how’s its helping brands become more consumer centric. The world of Fintech is vast but we chose 3 trend areas to zone in on: 1. Data - new currency. How the likes of Amazon, the data mining experts' are getting to know us even better than we know ourselves! 2. Easy Check out - how biometric payments may very well become the standard form of transaction. 3. The New Faces of Finance - the rise in using celebrity endorsers to market financial products and services --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey