My Business On Purpose

When we first meet business owners, it's kind of like anything else. We try to make ourselves look better than we typically are doing. And so we tell some stories that may or may not be true. In that process of getting to know business owners, we realize that there's a lot underneath the surface that we want to be able to explore—to see, ultimately, for one purpose: to liberate them from chaos and make time for what matters most. We're not impressed by storytelling much anymore because we've heard so many stories. By the time we peel back the curtain, we realize, "Oh, you're just like everybody else." And now we can get to work. Once we realize that, we can really get to work and take the sheen off. I want to explore something that we hear a lot from business owners when they first tell us everything’s rosy, everything’s good. And then we realize, “I’m not the best communicator. I really kind of stink at it.” Not only that, but my time starts to go away because I feel like I’m having to recommunicate over and