Art Biz Podcast

What if titling your art is actually part of your creative practice? One that helps you better understand your work, connect with your audience, and prepare your art for life beyond the studio? That’s the beautiful perspective offered by artist and writing consultant Fran Gardner. In this episode, host Alyson Stanfield talks with Fran to explore the idea that titles aren’t just labels—they’re bridges. They link your creative intention to the viewer’s experience and give your work a voice when you’re not there to speak for it. Fran shares her own turning point with titling, walks us through her thoughtful process, and explains why she believes writing—especially titling—is part of every professional artist’s responsibility. 00:00 – Why titling your artwork is an act of creative responsibility 03:45 – The emotional and symbolic power a title carries 07:50 – Fran’s turning point: when numbering her work wasn’t enough 13:55 – A step-by-step process for discovering the right title 20:50 – How titling deepens your