Craft Of Charisma

Guest Introduction: Dr. David Lewis received his doctorate in psychology from the Department of Experimental Psychology at the University of Sussex. He is the founder and director of research at Mindlab International, which specializes in brain research and neuroscience as applied to consumer behaviour and decision-making. Dr. Lewis has spoken at conferences, workshops and seminars around the world on topics including stress, memory and mind enhancement, decision making, neuromarketing, and techniques of mind control. He is also the author of several books, including “Impulse: Why We Do What We Do Without Knowing Why We Do It.” Interview Summary: In this interview, David begins by talking about his background and how he got interested in psychology. He then delves into the topic of impulse, and contrasts the two extremes of a very logical mind and a very impulsive mind. We ask David to explain the science of what's happening when someone feels an impulse. He describes different parts of the brain and how t