Content Inc With Joe Pulizzi

If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing. Step 1: Cry I’d spend at least a week screaming into the void. “Why me Oh Lord, why me?” Then I would get down to business. I’d remind myself: “There’s never been a better time to start over. The tools are free. The gatekeepers are gone. The only thing missing is your plan.” Step 2: Pick a weirdly specific niche I’d need to spend time to really find my purpose…my Tilt. As Warren Buffett and Simon Sinek discuss, every successful person is really good at one thing. What am I really good at or know something about to truly differentiate? And it’s not about being louder or flashier. It’s about being more specific, more real, and more essential to a group of people who need exactly what I have. I’d need to