2bobs - With David C. Baker And Blair Enns
The Waterfall of Differentiation
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:21
- Mais informações
Informações:
Sinopse
When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).
