Read This First

Chapter 11: Knit One, Purl Two

Informações:

Sinopse

Chapter 11 Summary: 1) The first thing your company should do is a New Media Audit 2) Listening is low risk 3) Measure everything 4) Analyze the data 5) Develop a New Media Plan 6) Create a content creation engine 7) Seek first to help in your online communities 8) Adjust your plan accordingly.