Spa Marketing Made Easy Podcast

Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they’re critical to your long-term success and sustainability as a spa CEO. In this essential episode of Spa Marketing Made Easy, I’m joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most important legal shifts happening in our industry right now—and what you need to do to stay protected. From new state-specific regulations to the importance of good faith exams, we cover everything you didn’t learn in esthetics school but absolutely need to know to avoid costly mistakes and confidently lead your business in 2025. What you’ll learn during this episode: The truth behind recent legislative changes in Texas—and what it means for other states What really defines a good faith exam (and why it’s not optional) How to stay compliant even as laws change without your knowledge The role of esthetic coalitions and associations in protecting your spa Wh