Reading, Writing, Rowling

Potterversity Episode 63: The Business of Witchcraft and Wizardry

Informações:

Sinopse

Let's get down to business - in both the wizarding world and the fandom. Abigail Kohler, adjunct lecturer at Brown University's Nelson Center for Entrepreneurship, is relatively new to Harry Potter but was quickly introduced to scholarship on the series through the Harry Potter Academic Conference at Chestnut Hill College. In her own presentation at the 2024 conference, "From Wizard Wheezes to Etsy Empires: An Exploration of Fandom and Entrepreneurship," Abbie explored the types of businesses depicted in the books - including shops, restaurants, and publications - as well as Potter-inspired businesses created by fans. The wizarding world seems to have many consumer goods businesses that sell products but not many service-based businesses, such as plumbing or broom repair. Businesses like the Leaky Cauldron and Honeydukes serve as thresholds for Harry to enter magical areas like Diagon Alley and Hogsmeade. While commerce and wealth are often portrayed as evil in fantasy and children's media, they appear to b