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Send us a textWhat makes a place a brand? From New York City's magnetic pull to America's shifting national identity, we're exploring the power of geographic and cultural branding in ways that touch every aspect of our lives.New York City stands as perhaps the ultimate example of place-based branding – a location so iconic that people worldwide dream of experiencing it, often treating the city like a consumable product rather than an evolving community. But does visiting make you a New Yorker? We dive into how identity gets tied to locations, especially during our formative years, and why someone from Harlem in Nigeria will proudly claim their neighborhood rather than simply saying "I'm from New York."Meanwhile, America seems caught in a massive rebranding effort. Unlike countries with clear brand associations – Japan with technology, France with fashion – America's identity feels increasingly contested. The traditional "land of opportunity" narrative appears to be