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Send us a textWe explore the evolution of branding from its historical origins as physical marks on livestock to its modern incarnation as a multi-sensory identity system that shapes our choices and perceptions.• Branding began as physical marks farmers used to identify livestock and show quality to potential buyers• Edward Bernays, Sigmund Freud's nephew, transformed branding by applying propaganda techniques to consumer psychology• Childhood brand experiences with companies like Nintendo, Nike, and McDonald's created lasting emotional connections• Hip-hop culture dramatically influenced brand marketing by incorporating brands into music, videos, and fashion• The sensory aspects of branding include not just logos but sounds, feelings, and associations• Communities and peer influence remain powerful drivers of brand awareness and adoption• Brands function as storytelling vehicles that help consumers make quick decisions without overthinking• Artists recognized their marketing power and began creatin