The Empire Podcast - Buying And Selling Websites | Investing In Online Assets And Businesses

Many people talk about personal branding like it’s the golden ticket to success. But is it really the best way to grow a business?  There’s no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here’s the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don’t want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it’s worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you’ve been wondering whether you need a personal brand to succeed, this episod