Change The Narrative

Book Authoring Webinar mentioned in this episode: https://forms.gle/H4AaqdQkbgwWCdDR6 Watch this episode on YouTube.In this episode, host Michael Hernandez speaks with performing arts leadership consultant Aubrey Bergauer about her first book, 'Run It Like a Business,' which provides a guide for arts organizations on how to thrive in a challenging environment. Aubrey discusses the purpose of her book, the writing process, the importance of editing, and the marketing strategies she employed to promote her work. She also shares valuable advice for aspiring authors, emphasizing the need for a strong desire to share one's message and the importance of clarity in writing.TOPICSIntroduction to Aubrey Bergauer and Her BookThe Writing Process and Challenges FacedMarketing Strategies for the BookLINKSBook: Run It Like A BusinessBlog: https://www.aubreybergauer.com/writingConnect with Aubrey on socials:YouTubeInstagramPodcast