Gradcast

Hosts Mark Ambrogio and Meghan Voll welcome Alanna Acchione, a PhD student in Media Studies at Western University, to discuss her research on data harms and the role of algorithms in curating hate engagement on social media. Alanna explores how platforms intentionally foster ideological clashes by amplifying content that triggers emotional responses, ultimately driving user engagement and platform profitability. Drawing from Wendy Chun’s "Discriminating Data", Alanna explains how users are categorized into marketable groups, often pushed into ideological echo chambers that reinforce extreme narratives. She shares how these algorithmic structures fuel anti-feminist and anti-minority rhetoric, shaping online discourse in ways that can have real-world consequences. The conversation also delves into rhetorical silence—the act of disengaging from online debates—as a potential resistance strategy. Alanna discusses the effectiveness of "feed cleansing" to disrupt harmful engagement patterns and considers whether qui