Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force. And is Substack the new Instagram for smaller creators? Winners and losers include bars in Key West, Levi's and UTC. Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester. This week's links: Dow Jones and Content Marketplace B2BMX Speaker Highlights Is Substack the New Instagram? Levi's and Nostalgia UTC Expands Marketing Division Jeff Bezos New WaPo Moves How to Use X Advertising By Forrester ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Bre