Crushing Club Marketing

In this episode, Ed talks with Jason Becker, CEO and founder of Golf Life Navigators, about emerging trends in private club membership and why clubs should prepare for higher-than-normal attrition rates. Jason shares insights from his company's extensive data collection and explains why the real estate market is a crucial indicator for private club membership trends. Key Moments: Setting the Stage [00:00:00]: Ed introduces the current state of private clubs, noting that over half still maintain waitlists with an average of 70 people. Golf Life Navigators Overview [00:03:26]: Jason explains how his platform matches prospective members with clubs using a dating app-like algorithm to reduce attrition rates. Waitlist Dynamics [00:05:27]: Discussion of consumer attitudes toward waitlists, revealing that 70% of prospects don't want to wait more than six months for membership. Real Estate Connection [00:08:15]: Jason explains why the increasing inventory of golf community homes signals coming changes in club member