Business Innovators Radio

In this episode, Nina Hershberger talks with Michelle Pippin, an entrepreneur who started with just $50 and bootstrapped her way to 7-figure success.Michelle Pippin is a marketing strategist and copywriter who built a thriving online business after humble beginnings. She started out with only $50 to her name, working as a virtual assistant and doing “anything for money” to make ends meet. Over the years, Michelle has grown her expertise in business strategy, positioning, and content marketing, eventually launching a successful membership community called Women Who Wow.During the interview, Michelle shares the details of her early entrepreneurial journey – from her “anything for money” days to building an HR consultancy and transitioning into coaching and copywriting. She discusses the mindset shifts that allowed her to go from feeling like an underperformer to realizing her true success. Michelle also reveals the strategies she used to grow her membership to over 630 active, long-time members who continue to