Desert Island Dishes

Margie’s castaway this week is Levi Roots. Levi was born Keith Valentine Graham in Jamaica. After his parents moved to the UK when he was 4, he was brought up by his grandparents until he eventually moved to Britain at the age of 11. He shot to fame in 2007 by appearing on Dragon’s Den with his famous Reggae Reggae sauce. He wowed the dragon’s and managed to secure a £50,000 investment from Peter Jones and Richard Farleigh. Within 4 weeks his Reggae Reggae sauces were outselling Heinze tomato ketchup in Sainsbury’s and since then his business has gone from strength to strength. He now has so many products ranging from sauces, to snacks, to seasonings and ready meals. He’s written 7 books, released 4 albums and opened a successful restaurant. He does a lot of work with the Prince’s Trust and is a key figure in the Brixton community. We recorded this at Levi’s restaurant in Westfield Stratford so you can hear a little of the hustle and bustle of the restaurant in the background which I kind of like. Levi ha