Desert Island Dishes

My guest today is Ben Branson Ben is the founder of Seedlip – Seedlip is a non-alcoholic spirit and it’s the first of its kind. Served in gorgeous clear bottles, with beautiful branding, with names such as Garden 108 and Spice 94, it has all the romance and allure of a gin. Except it is most definitely not gin. It’s beyond clever. Four years ago tee-totaller Ben started tinkering in his kitchen, buying a copper still and experimenting with herbal remedies. After hours of experimenting, Seedlip was born. The first 1,000 bottles sold out in just three weeks, the next 1,000 sold out within only three days and the next 1,000 in an incredible thirty minutes online. Pretty impressive stuff! Fast forwards to today and Seedlip’s success is the kind that most start ups can only dream of. They are stocked in Fortnum & Mason, Selfridges, high-end bars including at The Savoy and in over 100 Michelin-starred restaurants including The Ledbury, The Fat Duck and far too many to even mention. Drinks giant Diageo even