Desert Island Dishes

Levi Roots: Chef, Entrepreneur and Dragons Den Success Story

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*This was recorded back in December but it's one of my favourites so I wanted to share it with you again for anyone that missed it. Forgive the Christmassey references at the beginning, I hope it doesnt make you feel too discombobulated but Levi is a superstar, and I didnt want you to have missed out by not hearing it. My castaway this week is Levi Roots. Levi was born Keith Valentine Graham in Jamaica. After his parents moved to the UK when he was 4, he was brought up by his grandparents until he eventually moved to Britain at the age of 11. He shot to fame in 2007 by appearing on Dragon’s Den with his famous Reggae Reggae sauce. He wowed the dragon’s and managed to secure a £50,000 investment from Peter Jones and Richard Farleigh. Within 4 weeks his Reggae Reggae sauces were outselling Heinze tomato ketchup in Sainsbury’s and since then his business has gone from strength to strength. He now has so many products ranging from sauces, to snacks, to seasonings and ready meals. He’s written 7 books, released 4