Endless Coffee Cup

In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency. Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks. Have you ever asked these questions? What's the difference between activity and results in SEO reporting? How much of your reports do you understand? How many reported charts or metrics are simply irrelevant to your day-to-day marketing? Are you getting customized reports tied to your specific business goals? It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its es