Attracting & Retaining Customers

Send us a textNeil Gordon is a persuasion expert who focuses on helping entrepreneurs, speakers and other thought leaders deliver compelling messages.This includes the elevator pitch. Usually found in action when people go to networking events or indeed any situation where they get a brief amount of time to explain themselves the elevator pitch can be very samey when lots of people are taking it in turns. Which is why this episode will help you transform your elevator pitch.The usual question that prompts the elevator pitch is 'what do you do?'  Neil though suggests that you should think that the question you've actually been asked is 'what can you do for me?'People often when delivering their elevator pitch introduce themselves, the name of the company and then they describe the product or service they offer in the context of a customer or indeed an industry Neil offers a much better four step alternative:Step One - describe a problem your audience can relate to 'You know how ha