Jakub Kubickas The Daily Marketer
#31: Former Google and eBay Executive, Brian Marcus, on the Silver Linings Playbook for Great Affiliate Partnerships (Part 1)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:35:39
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Sinopse
(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Network through affiliate and partner marketing back in 2012. Before eBay, he took the reins and scaled the Google Affiliate Network back in 2008. Brian holds an MBA from the University of Chicago Booth School of Business. Affiliate marketing is often considered the red-headed step-child of digital marketing, and puts a bad taste in many peoples' mouths. Brian smashes this misconception to pieces and provides a very compelling case for anyone who wants to grow their customer base through what could be one of the best return on investment (R